Writing prompts

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15 prompts · Think & Communicate

• Deliver hard news without creating panic or losing trustInternal communications for change, setbacks, or uncertainty — written to inform clearly, manage the emotional response, and preserve confidence in leadership.
• Establish expertise with the document your audience actually readsA whitepaper or guide with an original perspective, rigorous structure, and a depth that makes it worth downloading and keeping.
• Know what's actually wrong with your writing before anyone else doesAn unflinching editorial review of any piece — structure, clarity, argument, and flow — that tells you what to cut, what to fix, and what's working.
• Make someone want something the moment they read about itProduct description copy that leads with the desire the product satisfies — not its features — and makes the reader picture themselves already using it.
• Make your stakeholders proud they bet on youAn annual report narrative that's honest about what happened, clear about what it means, and compelling enough that people actually read it.
• Say everything important in the first 200 wordsAn executive summary that puts the conclusion first and gives a time-poor reader everything they need without making them hunt for it.
• Tell the story that makes the numbers make senseA proposal narrative that leads with the client's situation, builds to the solution, and frames the investment in context of the outcome — not the cost.
• The post that builds reputation with the people you want to reachA LinkedIn long-form post with a hook that earns attention, a structure that holds it, and a point of view worth reading past the first three lines.
• Turn a client success into a sale you didn't have to makeA case study written the way prospects read — specific outcomes first, believable journey, and a conclusion that lets the reader see themselves in it.
• Walk into the room knowing exactly what to sayA speech or presentation script built around the audience's state of mind, the one thing you need them to believe, and the ending they'll remember.
• Write an article people bookmark and share, not just skimAn essay with a real argument, a position someone could disagree with, and an ending that makes the reader feel like they learned something real.
• Write in someone else's voice so well they forget you did itA ghostwriting process that extracts authentic voice from samples and interviews — and produces content the named author would actually say.
• Write the email that doesn't get lost in someone's inboxAn email with a clear ask, the right level of context, and a structure that makes it easy to read, easy to respond to, and hard to defer.
• Write the version of yourself people rememberA bio that's honest, specific, and positioned — the one that makes the right people want to know you before they've met you.
• Write what you actually believe, not what sounds good on a websiteA mission and values statement that's specific enough to be useful — something that guides decisions, not just decorates the About page.

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